Social media is a relatively new thing. It’s honestly not that “experienced” in terms of how long it’s been operational. Lately, I’ve been thinking about how social media became such a success and such a massive part of our lives. That’s when I realized that there are a few key weaknesses and strengths that it plays to. For example, everybody on social media (from the people virtue signaling to those arguing in the comments sections of posts) wants validation. They want something to stand for, they want something to rally against. Humans kind of get off on that feeling of validation derived from a like or someone agreeing/disagreeing with your ideas.